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Key Takeaways:
Why buy Bitcoin?
Since 2009, Bitcoin has grown from digital oddity to mainstream adoption. In that time, it created a reputation as a revolutionary take on finance that’s only gained in popularity.
Today, we’ll unpack a few reasons why so many people are buying Bitcoin these days.
People point to Bitcoin’s price history because it has shown remarkable long-term growth, rising from less than a dollar to over $100,000 in 2025* (data from coinmarketcap.com). However, this history is also defined by extreme price volatility.
In the early days of Bitcoin, around 2011, one Bitcoin was worth under $1* (source: coinmarketcap.com).
Since then, it has experienced massive growth, hitting major peaks in 2017, 2021, and again in 2025, breaching all-time highs of over $120,000 (as of August 2025)* (data from coinmarketcap.com).
This has made it one of the best performing assets of the last decade, which, naturally, attracts attention. But, while this growth is an appealing factor for buyers, there’s another side to Bitcoin that every crypto user needs to understand: volatility.
Bitcoin’s growth has been anything but a straight line. The popular cryptocurrency is famous for its volatility. There have been several 'bear markets' where its price has dropped by over 70% from its peak* (data from tradingview.com).
Bitcoin is being used by millions of people globally and is accepted by a growing number of major U.S. companies, financial institutions, and even governments, signaling its transition into a mainstream financial asset.
In fact, in the U.S. alone, around 14%, or 1 in 4 Americans, own crypto of some kind* (as mentioned on gallup.com).
Across the world, over 560 million use crypto* (data from demandsage.com).
Moreover, many well-known U.S. companies accept Bitcoin for goods and services (either directly or through payment partners):
There’s also institutional and governmental adoption happening in real-time:
Bitcoin's fixed supply of 21 million coins* (as mentioned on blockchain-council.org) is important because it makes it a provably scarce asset. Unlike traditional currencies that can be printed indefinitely, Bitcoin's scarcity is why some people consider it a potential hedge against inflation, often calling it "digital gold."
Traditional currencies, like the U.S. dollar, are “fiat” currencies.
A central bank can increase the supply at any time. When more money is created, the value of each existing dollar can decrease over time — that’s inflation.
This devaluation of fiat currencies is not just a concept, but a reality we all live with. If you’re in the U.S., you know all too well the effects of inflation which, as of September 2025, is still a sticky issue* (learn more at cnbc.com) for both the country and the global economy. Bitcoin, on the other hand, has strict rules regarding supply written immutably in code.
That means no matter what, there will only ever be 21 million Bitcoin in existence.
This fixed supply is similar to a precious commodity like gold. We can't just create more gold, which is why it has held value for thousands of years. Many believe Bitcoin offers a similar property in a digital, easily transferable form.
Bitcoin's decentralization is important because it means no single company, government, or person controls it. This creates a global, censorship-resistant financial system that is open to anyone and gives users full control over their own money.
Imagine a traditional bank with a central headquarters, a CEO, and servers they control. They are a single point of authority. The Bitcoin network is the opposite.
The Bitcoin network is run by a system of volunteers across thousands of computers around the world. This means there’s no single point of failure or control. As a result, this unique structure provides several powerful advantages:
Note that not all Bitcoin ownership is self-custody.
Many users have their crypto coins stored on centralized exchanges. As you might guess by the name, this means they don’t have complete control over their Bitcoin. While this limits true ownership, holding crypto on exchanges can offer some benefits in terms of convenience.
Why buy Bitcoin? From the benefits of decentralization and Bitcoin's fixed supply to the investment-case and mass adoption, you can see why so many people are rapidly entering the world of Bitcoin and crypto.
We’ve come quite a long way since Bitcoin’s early days, and it seems the reasons why to buy are only getting stronger.
Ready to get started?
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